A user-driven integration layer between BigData stores and BI Tools is a MUST HAVE to crafting meaningful data analytics.

If you are instead connecting BI Tools directly to Data Warehouses, then this is how your data analysts feel when trying to curate data stories from that hose.

This article discusses how the latest from Salesforce…the Wave…doesn’t handle this problem. But there’s no reason you can’t solve this issue simply by adding a layer that allows users to judiciously curate data from the data warehouse. The challenge is about finding tools that empower users to integrate without requiring a PhD in Computer Science. Hint hint…we’ve got one of those tools here.